The Middle Class in Soweto
The Middle Classes in Africa
Consumption and Socialization Practices
By Élodie EscusaEnglish
The black lower-middle class in Johannesburg defines itself through its purchasing power and the goods it owns. To get an idea of these households' social networks, the author studied lower-middle-class consumption practices vis-à-vis the surrounding informal institutions for socialization and community solidarity. Despite the enthusiasm for mass consumption in South Africa, community traditions remain strong and lines between racial groups remain visible.
Keywords
- middle class
- poverty
- prosperity
- consumption
- urbanization